Company Strategy

Our strategy is simple: to deliver profitable growth in a responsible way. Our vision is to be the natural choice in rear vision mirrors and L.E.D. lighting in the commercial market. We aim to:

    •   Create customer satisfaction
    •   Excel in product knowledge in order to challenge all competitors
    •   Increase production and sales
    •   Continually strengthen customer relationships
    •   Reduce all costs without reduction of quality
    •   Reduce delivery time of goods to all customers

Sales Growth
One glance at our approach and it's clear to see we have a global vision. We're continually looking at ways to improve our offering. It's the reason we are so focused on providing an honest, dedicated and above-and-beyond service to customers. When the people we deal with are happy, our business is happy too.

For all our customers, we provide a second to none service attitude this enabling us to build longlasting relationships based on trust, quality of service and same-page thinking. Our approach is the reason we are on the path of such growth with multi-national companies. We've grown quickly and we want to keep growing by doing an exceptional job for our customers, by working with our partners, by developing our people, and through expansion into new countries.

Operational Efficiency
We constantly strive for operational excellence in everything we do to delight our customers. Whether it's the close co-ordination of central management and our business units, we've got the know-how and expertise to increase efficiency and maximise business opportunities.

We have local knowledge, so we understand much of the way we need to operate across the country, but we ensure each business unit develops to respond to local needs. This allows us to focus on local conditions and market requirements. That's why we are on our way to being number one in every market we work in.

Strategic Initiatives
We don’t believe in just being content with what we have. Besides, our achievement focused staff would not let us. We continually review what we do, investing in strategic initiatives to keep us ahead of the rest. Whether that's investing in research, development and innovation, or the continued professional development of our company, ours is a market-leading approach to people, products and service.

Doing it all Responsibly
It's our way of working that differentiates us. Integrity, respect and trust are the three principles that have always guided the way we work. You will find these principles at the heart of every one we work with, guiding what we do each day and ensuring we always operate in a responsible way.

Company Responsibilities

By placing such importance on our company’s responsibility strategy, we're not only safeguarding our continued business success, but we are underlining our commitment to society and the environment. We're dedicated to minimising our impact on the environment.

When your company vision goes beyond profits and margins, you create a culture that people are proud to be part of. We want our team of people to feel included, inspired, and be integral to what we're trying to achieve. For us, company responsibility is not so much about changing what we do, but how we do it. We're building on our experience to create responsible and sustainable plans, with a focus on the following key areas:

Ethics
We are committed to the highest standards of ethical conduct. We don't just say it, we put it into practice. Our ethical commitments are brought to life across the whole of our company, working together to build and maintain our reputation as we continue to grow.

Environment
We take our responsibility to the environment extremely seriously. So we're committed to addressing this to ensure our business grows in a sustainable and positive way.

OH&S
We pride our company in making sure our OH&S are always up to the highest standard to insure all our staff know their obligation to health and safety, we make sure we provide a healthy and safe work environment and provide information, instruction and supervision.

Giving Back
These two small words play a big part for us. The support we provide ranges from local community charities to charitable causes across Australia. We don't do it to look good or for pats on the back. We do it to make a difference.

Where Service Meets Sustainability
From the extraction of raw materials to manufacturing and disposal, we understand our industry has an impact on the environment. We are working hard with our suppliers to minimise this, the energy used in our building, recycling products and reducing packaging waste, we will always strive to make improvements.

Technical Ability
We can assist you not just with 3D modelling but by creating the design concept in order to achieve the highest level of aesthetics. Our designers work through every level ensuring consistency of the design aspect of the project, from concept to creation.

We work closely with our clients to define the focus and direction of each project. We have a solid technical base; we constantly research the latest technology and use only the highest quality CNC machinery and injection machines.

This is why we have pride in stating that our mirrors and LED lighting comply with ADR and E mark.
Our involvement at every stage guarantees the ideal solution is created every time.

Our Current Brands

VERSUS MIRRORS: - Rear Vision Mirrors to suit the Commercial Industry
VEXEL: - L.E.D. Lighting and Accessories to suit the Commercial Industry
ARCOL: - Bus & Coach Accessories (Australasian Sole Agent since 2006)

Our Guarantee of Customer Support
In order to satisfy our customer delivery requirements and guarantee our customer support we have
implemented a 2 stage safety program.

1. We carry a minimum of 4 months stock in our Sydney warehouse to insure on time delivery at any given month.


2. We carry a minimum of 1 week’s safety stock in our Melbourne location as emergency just in case our customers
   have additional order requirements that are needed.

Certification
We are always striving to excel in our quality control systems at the manufacturing end and despatch; this is why we are implementing
ISO 9001:2008 and we will continuously keep making improvements.

Current Customers

• IVECO & Iveco Dealers
• HINO Dealers
• ISUZU Dealers
• UD TRUCKS & Dealers
• DAIMLER CHRYSLER Dealers
• FEDERAL AND STATE TRANSIT AUTHORITY (BUSES)
• COUNCILS
• BUS AND COACH BODY MANUFACTURERS
  (Australia, New Zealand and Singapore)
• AFTERMARKET Dealers
  (Australia and New Zealand)

Target Market

• USA
• Japan
• North America
• Europe